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Is Google Maps Piggybacking off of Yelp (Again)?
I just saw something I’ve never seen: an organic search result for a business listed on Yelp.com, with a gray Google Map pin as part of the search result. Take a look at this: That was when I typed in...
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16 Ways to Create Unique “Local” Content for Cities Where You Want to Rank
Are you creating pages on your site that target specific cities where you want to rank well in the organic search results for local businesses? If so, you’d be crazy not to spend a little time making...
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How to Name Your Local Landing Page(s)
Your landing page matters if you want to be visible in the local search results. The landing page – also known as the URL you enter into the “website” field of your Google Places page (or Google Plus...
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The One Truth about Local SEO I Wish Everyone Understood
…is this: You can’t define what “local” is, in terms of where you rank. In other words, you can’t pick exactly which cities you’ll rank in. You might know that there are two types of “local search”:...
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50 Examples of Title Tags That Rock at Local SEO
Title tags have been around forever (at least in Web years), and they’re not particularly sexy. But they’ve always been a big influence on rankings, and probably will be for at least a while. People...
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21 Pages a “Small Local Business” Site Needs for Tip-Top Local Visibility
What pages on your site can help you snag some better local rankings – and customers? And do you have those pages on your site? May seem like basic questions. But if most of the sites I see are any...
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Microsites for Local SEO: the Pros and Cons
Some business owners think the best way to rank in many cities in the local search is to have many websites. That’s a losing strategy. They build microsites – by which I mean a bunch of small,...
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How to Troubleshoot: Good Organic Rankings, No Google Places Rankings
Do you rank page-one in the organic results, but seem locked out of the Google Places (AKA Google+ Local) results? If this situation looks something like yours… …then you might have what I call...
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Apple Maps Local Business Category List
Apple has finally given business owners (and SEOs) a self-serve way to add or edit listings on Apple Maps. You can do it at MapsConnect.Apple.com. For over two years there have only been workarounds...
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How Long Can a Google+ Review Stay Filtered? At Least 2 Years
I’m a jerk. Someone wrote a nice Google+ review on my business page in 2012, and I didn’t thank him until today. ‘Course, it would have helped if I knew about the review. It had been filtered for...
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Local Citation Audit Tip: Use the New Sitelinks Search Box
One benefit of Google’s new sitelinks search box: it can help you save time on finding messy local citations. See what I mean? Just type in the name of the site and search for your listing(s) from...
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Using the Sitelinks Search Box for Your Local Business
I don’t think anyone’s talked about Google’s sitelinks search box in the context of how small-to-medium local businesses can use it. It will probably never be a big part of anyone’s local SEO efforts....
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10 Reasons to Get a Google Business View Photo Shoot
Since 2010 Google has let business owners hire a “Google Trusted Photographer” to come to their store or office, take a bunch of photos, and splice them together into a virtual tour. That tour is...
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User Behavior Affects Local Rankings. Now What?
First, go check out Darren’s slides. After you pick up your jaw, come back here. The two presentations were an unofficial duo that kicked off the Local track at State of Search 2014. Want to know how...
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Every Local SEO Diagnostic You’ll Ever Need to Know (Plus Some)
You may be stumped as to why you’re not ranking well (or at all)…but don’t say it’s because you tried everything and just couldn’t figure it out. You probably didn’t try everything. I can think of 56...
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Latest Google Places Guideline Flip-Flop: Natural Extension of Pigeon Update?
As you may have read from Mike or Linda, Google just updated the “My Business” guidelines (again). Among several rule-updates that will Google will probably enforce haphazardly or temporarily, here...
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The Lazy Man’s Way to Find Meetup.com Local Link Opportunities (in 5 Seconds...
Has your local SEO person nagged you to earn a few good links? I hope so, because that’s good advice. Especially since the Pigeon update, your ability to do RCS and earn links – like from local media...
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Have Google Places Descriptors Been Grandfathered in?
It’s been exactly one week since the latest revision of the Google Places My Business Quality Guidelines. Of all the changes, arguably the biggest change was that Google put the kibosh on...
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The 20 Principles of a Dynamite Local SEO Audit
If you aren’t sure what a local SEO audit is and have no idea how to do one, you’ve come to the wrong place. (In that case, start with Casey Meraz’s monster post.) But I’m guessing your problem is...
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12 Kinds of Duplicate Content in Local SEO: Which Ones Are Trouble?
There are two intertwined myths about duplicate content: 1: That Google is on the warpath against it, penalizing sites left and right. 2: That duplicate content is a thing – one specific problem....
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